Saturday, January 25, 2020

Internet of Things in the Public Sector

Internet of Things in the Public Sector Abstract Context and Objective The Internet of Things (IoT) is not merely a step along the path to digital transformation, it is the driving force to the way we live today, and our future. Many items in our daily lives, whether at home or work will interact with each other, enabling   us to use them in different and new ways (Goerlich, K, 2016). The objective of this paper is to analyse to what extent charities, social enterprise, public sector organisation and public-private partnerships use (IoT)? how has (IoT) helped their business to grow? or does (IoT) need to be implied within their organisation and how? Framework, Model and Analysis For this assignment an Evaluation framework is going to be used. This ecosystem approach will emerge in the form of an (IoT) software platform (Iansiti, and Levien, 2004). This represents a set of reusable components, modules, and other building blocks that are shared by multiple applications and products (Baldwin and Woodard,2009). The use of Secondary data analysis is the chosen method for this study, as this method includes both qualitative and quantitative and will be significant for this study (Saunders et al., 2016, p316-318). Rationale and Findings The chosen three case studies will be on Oxfam, Google and Microsoft for this research. This is due to their present or lack of activities within the (IoT). Although Microsoft and Google have accomplished (IoT) within education, Oxfam still needs to consider the (IoT) element which can help the less fortunate countries that they work with. Working together will enable a great partnership. Contributions Contributions of this paper could lead to organisations adapting their approach to the IoT, and give an insight to how we can significantly improve our lives and future by understanding more about the IoT. Introduction The aim of this paper is to investigate   how far charities, public private partnerships and public sector organisations use IOT and to what extent do they use IOT in their business. A research will be conducted to see how IOT has helped these businesses grow. In order to do so three companies have been chosen for this paper. Kobie (2015) highlights that the Internet of Things (IoT) has been present for decades, in which, the core aim reflects on the connection of devices with the use of internet. Technology will enable the connected systems to develop fundamental areas, for example education (Greengard, 2015, p. 1). The internet everlastingly developing has become a fundamental asset to everyday life (Dutton, 2014). Kevin Ashton (cited in Buyya Dastjerdi, 2016) quotes that things aspect of the way we interact and live within the physical world that surrounds us needs serious reconsideration, due to advances in computing, Internet, and data-generation rate by smart devices. IoT is considered as a way of performing jobs with the support of everyday objects that are linked to sensors and networks (Wà ³jcik, 2016). This paper will look into how the three companies use or potentially can use IoT technology by looking at the literature review and research method, including appropriate theoretical framework, whilst aiming to improve the wellbeing of students in education. Background The chosen organizations for this assignment are Oxfam, Google Inc. and Microsoft.They have been chosen for numerous reasons that will be discussed subsequently. All three make use of the Internet of Things (IoT) in different ways, which have diverse impact and repercussions. Oxfam is a charitable organization that deals with a multitude of projects mainly against poverty and the factors that cause it. This organization represents a global drive with millions of people that believe we live in a society with abundant means and resources, thus, hardship and poverty should not be an everyday issue or anticipated (Oxfam, 2017). IoT plays a key role in this association because it is the means by which the society exposes its work, statistics and achievements to the public. Additionally, the company receives its donations online; therefore the web is vital for the life of the organization. Through the Internet the company gives numbers and facts regarding the work they do, and raise awaren ess through various social media profiles they possess. In this way, Oxfam uses the Internet as a tool for education regarding their activities and regarding many realities in the world. For this, people are more conscious and ultimately responsive towards the association. Google Inc. is an American search engine company, which was established in 1988. More than 70% of online researches are monitored by this organization, and this company today offers over 50 online facilities and products (Hosch and Hall, 2015). The Internet is at the heart of this company as the original nature of Google Inc. is of an online search engine. Also, in 2011, 97% of Googles revenue originated from online advertisements further demonstrating the importance of the IoT for the existence of this company. Google conveys in educating through the web by making any information easily available to the public. Also, it has established many more tools such as Google Scholar, Docs and Slide which ease the search of original documentation and the sharing of any type of document, further helping education. Microsoft Corporation is an American software company, founded in April 1975 by Bill Gates and Paul Allen with headquarters in Redmond, Washington in the USA. The companys business is based on developing, manufacturing, and licensing software products, including operating systems, server applications, business and consumer applications, and software development tools, as well as Internet software, technologies, and services (Advameg, 2017). Literature Review DISCUSSION OF FRAMEWORKS It is essential to have clear understanding of IoT as it is forever developing and has a huge role in many lives. When looking into education, experts have been looking at new ways to help students get the most from their studies and succeed. The framework for Smart Buildings with cloud computing has been introduced in order to create smart environments with full use of resources (Carrillo et al, 2015). Carrillo et al (2015) also states that the framework includes the integration of Microsoft Azure, which is the main virtual database, and has control to manage the Smart control units. Microsoft Azure is also known to help education by providing a cloud-based service which includes managing applications, using tools and frameworks (Microsoft Azure, 2017). In comparison, the framework for evaluating internet of things platforms in relation to application provider viewpoint supports design and implementation which is the starting point of the device, and operations which supports three core areas; fulfilment, assurance and billing (Mazhelis and Tyrvainen, 2017). (Figure 1) An IoT application combines multiple software components that are dispensed across numerous redistribution points (nodes) that interconnect with each other (Figure 1). The Evaluation Framework was fabricated based on the service providers processes as defined in the TM Forums Business Process Framework à ¢Ã¢â€š ¬Ã‚ ¦and then utilised to evaluate the selected platforms (Mazhelis and Tyrvainen, 2014). As suggested by Mazhelis and Tyrvainen (2014), the initial analysis indicate that none of the platforms provide the comprehensive support for the application providers. However, with the assumption that all components remain mandatory and represent separate physical entities à ¢Ã¢â€š ¬Ã‚ ¦ The application provider will need to implement and integrate the software for each component or factor (Mazhelis and Tyrvainen, 2014). The framework, differentiates between the processes dealing with the design and development of the service And the core operations processes, which include the fulfil ments, assurance and billing processes (Figure 2) (Mazhelis and Tyrvainen, 2014). In order to prioritise and create strong values it is important to identify the most suitable (IoT) use cases as this can vary from service, IT, operations and many more (IoT Use Cases, 2017). IT and operations focus on creating a new technology project in which the product and asset connectivity includes the easy connectivity of devices to cloud services (PTC, 2017). When looking at the service aspect of (IoT), this includes areas such as remote services, which involves transferring files (IoT Use Cases for Service and Support, 2017). When looking into the education system, (IoT) will have a significant impact allowing schools to save money and help students develop high-tech skills (Augur, 2016). There are areas in which can be looked into that influence (IoT) in relation to education, for example, pupils can monitor their attendance on a wearable device, personalised learning materials, automatic purchases of stationery, data transfer including students receiving information on le ssons as soon as they enter the classroom (The internet of things for education: A brief guide, 2016). Melola (2016) states that the benefits of (IoT) includes safety of schools, tracking of resources and accessing information creating smart lesson plans.   MICROSOFT GOOGLE Despite the presence of cutting-edge technology influencing mainly specialists and enthusiasts, there is a lack of comprehensive engagement targeting the wider society (Mazhelis and Tyrvainen, 2017).   The technology industry giants Microsoft and Google are known to have engagement in (IoT) especially in education. On the other hand, there are companies such as Oxfam that do not involve with (IoT), however have the potential to do so to support those in education. Microsoft has introduced Microsoft Intune for Education which is a cloud-based service for teachers and students offering them a technological learning environment (Microsoft in Education, 2017). The virtual service allows schools to have access on applications and resources on any device, whilst ensuring that the data is secure (Microsoft Intune, 2017). The application is tailored for schools and integrated with Office 365 Education allowing teaching to become efficient, affordable, and safe (Microsoft, 2017). Google has also adapted to the use of (IoT) in which the Google Cloud Platform encourages secure, global, high-performance, cost-effective and constantly improving infrastructure (Google Cloud Platform, 2017). The service provides a wide range of benefits from computing to storage and development (Rouse, 2016) Oxfam Oxfam does not utilize (IoT) currently, however it could benefit from its use and definitely has the potential to do so. An (IoT) technology that Oxfam could use is smart buildings for education. Smart buildings are structures that use automated processes to automatically control the buildings operations including heating, ventilation, air conditioning, lighting, security and other systems(Tracy, 2016). This is done through the use of actuators, sensors and microchips that collect and manage data for smart solutions. Oxfam could use this for a variety of projects as smart buildings enable the improvement of thermal comfort air quality, physical security [and] sanitation at lower costs and environmental impact (Tracy, 2016). For this, Oxfam could use such technologies in constructing new homes or improving existing ones and in educational buildings such as schools. This would improve the quality of education and create more affordable options for people in need. Microsoft could help O xfam with the use of (IoT) technologies with its public cloud-computing platform called Microsoft Azure. This platform is used for things such as computing, data storage, analytics and helping users capture, monitor and analyse (IoT) data (Rouse, 2012). Therefore, this platform could not only help with data from educational buildings but also help educational institutions process, share and store files for students and teachers. Research Method Our research method will consist of data collection from secondary data. For this report, the secondary data will be based on (IoT) and how it is used in the three companies and how they use (IoT) in relation to education. The secondary data will mainly come from books, journals, articles and internet search. In order to analyse the three companies for this assignment a business framework will be used and secondary data will also be used in order to analyse how (IoT) is being used in the three companies and how its being used in education. The reason for why Google, Microsoft and Oxfam are being used for this report is due to the fact that these three companies already use (IoT) in their companies and in the sector that we would like to focus which is education. The Internet of Things is not exceptionally another innovation; however, the Internet of Things is progressively an advancement since a wide range of existing advances will be consolidated.When looking at the report the primary focus is to look at (IoT) and how it is being used for education and this will include looking at what the three companies have created that is currently being used in education or is in creation. The education sector was chosen due to the fact that (IoT) is used in schools, universities, colleges. (IoT) these days makes teachers and students jobs easier. For teacher, there able to use learning platform to be able to research, and then upload their class materials in order for students to see online, this allowing time for the student to study and get ready for their class. However, this is just the beginning because students can now take notes without leaving the classroom, or they can be taking their notes on their iPads or their laptops. Students can now also assess books through their mobile phone or laptop, saving them carrying the books with them and also allowing them to be able to learn and study at their own pace. The surge in connected technology means that instructors do not need to manually grade tests on paper or perform other routine tasks. (Meola, 2016) For instance, Microsoft in Beijing they have created a connected classroom which is a new innovative classroom software which connects to students devices and allows them to see what is being written on the whiteboard, the software also allows teachers to see who is connected. (IoT, 2014). Universities now also have their own learning platform such as blackboard or Moodle. These platforms allow the university to see who is accessing the database and how often and are able to monitor your learning. (Meola, 2016).Google have created a G Suite which offers schools to a email, calendar, and also give students and teachers access to spreadsheets, documents and students can also create projects and the teachers are able to have access to this and see how the group work is going (Rochelle, 2016). As Rochelle (2016) says : G Suite for Education is the same set of apps that you know and love-Gmail, Docs, Drive, Calendar, Hangouts, and more- but designed with new intelligent features that make work easier and bring teachers and students together. In this paper, the framework that is being used is the evaluation framework. The evaluation framework is used to evaluate (IoT) platforms and how they are developing and how the (IoT) platforms are improving, this is done by using openly accessible data about the platforms and the platform features and what services they have that support this (Mazhelis and Tyrvainen, 2017).The framework will be used to analyse Microsoft and Google as companies and what platforms that they currently have and analyse how they can use these platforms to help Oxfam. Analysis Increased numbers of institutions continue to embrace (IoT) platforms in the running of various operations with the objective of achieving efficiency. The new age has seen the popularity of (IoT) applications in organisations increase. Through (IoT), organizations can employ one intelligent network infrastructure to improve operations; increase safety and security and thirdly, gain valuable data insight to streamline automation. This trend has been the case for many companies cutting across the different industries from technology, transport, education, healthcare, manufacturing, and service among others. The different companies have employed this platform to streamline different activities or operations leading to better productivity. It is critical to note that the Internet of Things (IoT) is not exceptionally another innovation; however, the Internet of Things is a progressive advancement since a wide range of existing advances will be consolidated. The Internet of Things (IoT) can be defined as the interconnection of physical devices, sensors and actuators with the Internet through uniquely identifiable IP addresses. This interconnection is structured in ways to allow data to be gathered and communicated through connectivity technologies and (IoT) platforms (Nicole, 2017). This infrastructure can be seen as an additional layer of interaction and transaction of information and users of that information courtesy of the development of new devices, which have advanced capabilities including those of sensing, analyzing and communicating data by use of internet protocols. Ultimately, the development of the (IoT) comes to play a key role in bridging digital and physical realities through enhanced information-driven automation in various processes, critical to businesses and daily human lives.As noted, various companies have employed (IoT) apps to run their operations; while still more companies will in the future embrace (IoT) platforms to run their businesses. Among the top applications of the (IoT) is in the education sector; where various technology companies have developed (IoT) applications that allow their users to interact with new information in an effective manner. The cases include those of Google and Microsoft technology companies. These two giants in the technology sector took a lead in embracing (IoT) applications in facilitating their education services to the users of their service. Both companies employ (IoT) for education purposes. The application of (IoT) for education purposes in these companies has been exemplary due to the way thei r platforms have been tailored for the benefits of the users. Analyzing the case of Microsoft; it is evident that the company has taken a lead in the development and application of (IoT) platforms for education. According to Microsoft, the company envisioned a case where smart sensors would act as a mini-database with embedded machine learning algorithms. This today is a success due to its application in the creation of a connected classroom. Microsoft Company developed an (IoT) platform-Connected Classroom currently being applied in Beijing. This is a new program (software) that connects the students devices, and allows each learner to see what is being written by the instructor on the white board. This software further allows the teachers to see and follow up with who is connected (IOT, 2014).   This new software by Microsoft has worked greatly in allowing universities in Beijing to provide education to learners in a more effective manner.Besides, other universities have come up to adopt this (IoT) platform to see who is accessing thei r database and how often they do that. This (IoT) platform is of great benefit to the learning institutions through allowing the educators/instructors to follow up and monitor the learning process. It has also made it easier for teachers to connect with the learners in remote areas or catch up with learners who may not have the convenience of literally attending their classes (PustisÃÅ'Å’ek, 2014). Other related (IoT) softwares that are similar to Microsoft (IoT) platform are   blackboard or Moodle, which are owned by universities. This platforms allows a university to see who is accessing the database and how often. Google is another technology company that has developed an (IoT) application-the G-Suite. This is a software application that allows schools to share data through email; program data in the calendar, and allows the users (teachers and learners) to access documents, and spreadsheets. In addition, the G-Suite allows students to create projects and share data. The application further allows the teachers to access data fed into it, observe the group work that takes place, and monitor the learning process (Google 2017). The G-Suite for education is an app that is designed to make the learning process interactive and seamless by bringing the teachers and students connected. Ultimately, this allows effective learning process. Google G-Suite for education and Microsofts -Connected Classroom software applications can be used to help Oxfam. Oxfam as a confederation of charitable organizations with the objective of alleviation of global poverty would greatly benefit from these two applications developed by Google and Microsoft. One of the ways to alleviate poverty is through education. Enhanced education allows more people to access better jobs or create their own employment; thereby earning good incomes that would allow them to have a better life. Googles G-Suite for education can be used by Oxfam to reach out to places where the company runs its operations and allow more people to have access to learning (Skiba, 2013). In addition, Microsoft shared classrooms can be used by Oxfam. It can be used to reach out to areas of need, such as India and China; where shared classrooms will increase the numbers of learners at any given time. Discussion of Findings It is clear that (IoT) will be used in most of our lives, especially in the near future, as companies like Microsoft and Google are working towards making education effective by creating a virtual presence that can be accessible on most devices. As well as education, it can also be beneficial when looking at businesses and social life too. Whilst these companies look at fulfilling educational needs, other companies like Oxfam have not yet introduced (IoT) in education, however do have the potential to. Microsoft and Google can work with Oxfam with engaging in (IoT) in education. This would surely benefit the less fortunate people that Oxfam is focused on helping, and additionally it would greatly improve the company by advancing it with new technologies. Therefore, Oxfams progression to IoT technologies would lead to great benefits for different groups of people. Conclusions Recommendations In conclusion, IoT technologies are a current advancement that numerous companies are integrating into their organization. Some examples of this are Google and Microsoft, which are making noticeable progresses due to these technologies. Furthermore, there are companies who have not yet integrated IoT tools but have the potential to do so, such as Oxfam. Google and Microsoft could help companies such as Oxfam to develop and integrate the use of these technologies in their organization. This would significantly improve the management of charity organizations in general for education but also for costs, organization and environmental impact. Moreover, further research in this area could be conducted by considering more companies that use IoT technologies and analyse the benefits these technologies have conveyed to. Also, any type of organizations that do not have IoT technologies could be considered and an analysis could be done for how these could use the technologies and benefit from them. References Augur, H. (2016, December 13). IoT in education: the internet of school things. IBM. Available from https://www.ibm.com/blogs/internet-of-things/iot-education   [Accessed 2 March 2017] Baldwin, C. and Woodard, C. (2008). The Architecture of Platforms: A Unified View. in Platforms, Markets and Innovation. Available from http://www.hbs.edu/faculty/Publication%20Files/09-034_149607b7-2b95-4316-b4b6-1df66dd34e83.pdf [Accessed 1 March 2017]. Buyya, R., Dastjerdi, A. (2016). Internet of Things: Principles and Paradigms. Morgan Kaufmann. Carrillo, E., Benitez, V., Mendoza, C., Pacheco. (2015, October 25). IoT framework for Smart Buildings with Cloud Computing. IEEE Digital Library. Available from http://ieeexplore.ieee.org/abstract/document/7366197/?section=abstract [Accessed 1 March 2017] Dutton, W. H. (2014). Putting things to work: social and policy challenges for the Internet of things, 16 (3), 1-21.   Emerald Insight. Available from http://dx.doi.org/10.1108/info-09-2013-0047 [Accessed 27 February 2017]. Gerpott, T. and May, S. (2016). Integration of Internet of Things components into a firms offering portfolio: a business development framework. Digital Policy, Regulation and Governance, 18 (2), 53-63. Available from http://dx.doi.org/10.1108/info-11-2015-0051 [Accessed 16 February 2017]. Goerlich, K. (2016). Live Business: The Importance of the Internet of Things. Digitalist by SAP. Available fromhttp://www.digitalistmag.com/executive-research/live-business-the-importance-of-the-internet-of-things [Accessed 14 February 2014]. Goldacre, B. (2015). I did a Newsnight thing about how politics needs better data. Bad Science. Available from http://bad science/2015/02/ [Accessed 12 March 2015]. Greengard, S. (2015). The Internet of Things. The MIT Press. Hosch, W.L. and Hall, M. (2015). Google Inc.: American company. Encyclopà ¦dia Britannica. Available from https://www.britannica.com/topic/Google-Inc [Accessed 28 February 2017]. Iansiti, M. and Levien, R. (2004).   Strategy as Ecology. Harvard Business Review, 82 (3), 68-81. Available from https://hbr.org/2004/03/strategy-as-ecology [Accessed 1 March 2017]. IoT Use Cases. (2017). PTC. Available from http://www.ptc.com/internet-of-things/use-cases [Accessed 1 March 2017] IoT Use Cases for Service and Support. (2017). PTC. Available from http://www.ptc.com/internet-of-things/use-cases/service-and-support [Accessed 2 March 2017] Kobie, N. (2015). What is the internet of things?. The Guardian. Available from https://www.theguardian.com/technology/2015/may/06/what-is-the-internet-of-things-google [Accessed 22 February 2017]. Mazhelis, O. and Tyrvainen, P. (2014). A framework for evaluating Internet-of-Things platforms: Application provider viewpoint. In Internet of Things (WF-IoT), IEEE World Forum. on (pp. 147-152). Available from:http://ieeexplore.ieee.org/document/6803137 or https://learning.westminster.ac.uk/bbcswebdav/pid-1822773-dt-content-rid-4663729_1/courses/BBIM613.2.2016/A%20Framework%20for%20Evaluating%20Internet-of-Things%20Platforms%20Application%20Provider%20Viewpoint.pdf   [Accessed: 1 March 2017]. Bassi, A 2008. The Internet of Things (IoT). Mst News, 5 (1), pp. 14-16.Black, M 1992. A Cause for Our Times: Oxfam the First 50 Years. Oxfam. Nicole, K 2017. What is the internet of Things? The Guardian, Wednesday 6 May 2015 09.51 BST. Available at/: https://www.theguardian.com/technology/2015/may/06/what-is-the-internet-of-things-google [Accessed: 05 March 2017]. Google 2017. Google Suite for Education. Available at/: https://edu.google.com/products/productivity-tools/[Accessed: 5 March 2017]. PustisÃÅ'Å’ek, M 2014. Scopes in Internet of Things, PortorozÃÅ'Å’, Slovenija, 1 (2), pp. 85-88. Skiba, D 2013. The Internet of Things (IoT). Education Perspectives, 34 (1), pp. 63-64. Meola, A. (2016) How IoT in education is changing the way we learn. Business Insider UK. Available from http://uk.businessinsider.com/internet-of-things-education-2016-9?r=USIR=T [Accessed 28 February 2017]. Microsoft. (2017). Microsoft Intune for Education supercharges schools with incredible device management powers.Microsoft News Centre. Available from https://news.microsoft.com/europe/2017/01/27/microsoft-intune-education-supercharges-schools-incredible-device-management-powers/#sm.00002x5lsmqk2fj611i1acyye9iys#2fX5CuYZ1wwtKGvV.97 [Accessed 2 March 2017] Microsoft Azure. (2017). What is Azure? Microsoft Azure. Available from https://azure.microsoft.com/en-gb/overview/what-is-azure/ [Accessed 1 March 2017] Microsoft in Education. (2017, January 24). Introducing Microsoft Intune for Education. Youtube. Available from https://www.youtube.com/watch?v=ukrnCwcLvV8 [Accessed 1 March 2017] Microsoft Intune. 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Friday, January 17, 2020

Department of Planning Essay

Prescribed Text There is no prescribed text for this course. Course materials will be provided electronically via Cecil. Lecturers will provide additional reading lists for their particular sections of the course. Preparation Approximately 1 hour preparation is expected for every one hour of class time. You will be required to complete readings allocated in class, in preparation for the next class. However, students are encouraged to add time for background reading. This is particularly important for international students and students for whom English is not their first language. Course Assessment Course assessment is comprised of: Law Assignment (15%)Friday 23 August 2013 at 10AM Class Test (15%)Friday 30 August 2013 at 9AM (1 hour) Politics Essay (20%)Thursday 17 October at 10AM Examination (50%)3 hour examination scheduled for the end of semester 2 When submitting assignments and essays, please use the Planning cover sheets provided beside the assignment hand-in boxes on level 4. Please ensure that you read the academic policies and procedures information in the Planning Undergraduate Handbook at the outset of this course. You will be treated as having read this information. Brief Description of the Course Content This course introduces students to key aspects of New Zealand’s legal system. This is complemented by consideration of the development of local government legislation and by comprehensive discussion of the functions and relationships between essential institutions of a representative democracy. Treaty of Waitangi issues are an integrated aspect of this course. Learning Outcomes The learning outcomes of this course include: * acquisition of basic statutory interpretation skills and case law analysis; * an understanding of the core structure, processes and issues inherent in the New Zealand legal system; * an overview of local government reform since 1989; * an understanding of the relevance of the Treaty of Waitangi to institutional and legal frameworks in New Zealand; and * an understanding of key political institutions and processes in New Zealand. Structure Julia Harker will begin the course by lecturing on the New Zealand legal system. This will be followed by a series of lectures given by Ian Munro on local government. After the mid-semester break, Vernon Tava will give a series of lectures on the New Zealand political system. Lena Henry will take the remainder of the course, lecturing on Treaty of Waitangi issues. Reading list relating to the New Zealand Legal System In addition to the prepared course materials: R Miller (ed) New Zealand Government and Politics (OUP, 4th ed, 2006), in particular: Part B – chapters 2.1, 2.2, 2.3, 2.4 and chapter 3.7. Webb, Sanders and Scott The New Zealand Legal System: structures, processes and legal theory (Butterworths, 5th ed, 2010). R D Mulholland Introduction to the New Zealand Legal System (Butterworths, 10th ed, 2001). G Palmer Unbridled Power (OUP, 1987). G Palmer and M Palmer Bridled Power (OUP, 2004). K Palmer Local Authorities Law in New Zealand (Brookers, 2012). See The Constitution Conversation website for resources

Thursday, January 9, 2020

Princely Jets (Pvt.) Ltd. the Air Ambulance Written...

Princely Jets (Pvt.) Ltd. – The Air Ambulance | Written Analysis of a Case | Mariam Soomro, Sharmain Malik, Syed Zainul Islam amp; Farooq Tirmizi | Introduction This paper will be referring to the case study â€Å"Princely Jets (Pvt.) Ltd. – The Air Ambulance†. It will discuss at length the issues brought out in the case which concern the new Air Ambulance service that Akbar Group of Companies is planning to launch. This paper asserts that Akbar Group should go ahead with the launch of the new service at the proposed price US$ 750 monthly membership and an hourly rate of usage of US$2500. The paper will attempt to justify the pricing strategy and discuss the mix of promotion tools that they should make use of. Overview The Akbar†¦show more content†¦In the Karachi region they planned to provide their services within a radius of 125 nautical miles (225 land miles). The justification behind this radius was that they wanted to transport the patient to the nearest medical facility within a maximum of 90 minutes. They planned to offer air ambulance services with two fully equipment helicopters with multiple seating and at least two patient beds. They would have on board a fully trained paramedic team including a doctor, state-of-the-art medical equipment, life saving and emergency medicines, oxygen and blood transfusion capabilities. The air ambulance aimed to offer a smooth transition of the patient from the helicopter to the emergency room. Financially Viability As seen from the expected revenue above, after the first year this project will generate a profit stream which will make this a viable project. The Air Ambulance project is suitable for a country like Pakistan where one sees in Exhibit 9A and Exhibit 9B that there is a high requirement for such services. To support this one should also look at Exhibit 12 to see the number of people that are in need of such services and have no other alternative. Pricing The two pronged strategy that is being offered by Mr. Ghouse is feasible since targeted market segment pays little importance to prices. They consider the value of the services. Therefore, as they are willing to pay these prices

Wednesday, January 1, 2020

The Importance of Copyright - 1614 Words

reserves the right to resell the materials at some point in the future. Since the research materials are provided to you by human beings, and may be based on numerous sources, it is strongly recommended that you conduct independent research to verify that all information is complete and accurate before referencing the material. This reminder does not contain all of the terms and conditions that govern your purchase The need to copyright Introduction Copyright is one of the most controversial topics in the contemporary society, as while it is a rational concept, most people believe that it is not moral in character. It seems perfectly normal for the creator of a product to want to have exclusive rights for his or her work, and it seems normal for the respective individual to want to get paid every time someone copies the product. While physical objects are typically believe to be more important when regarding copyrights, society has had significant problems in recent years as a result of the fact that the internet practically broke all the rules regarding the matter and people are able to download a series of products without paying for them. Most people fail to understand that it is wrong for them to steal music and songs and simply believe that they are doing an artist a service by employing such attitudes as a result of showing interest in the respective personae. As a consequence, it is essential for the masses toShow MoreRelatedImportance Of Copyright Laws On The Globalized And Digital Era1563 Words   |  7 Pages Copyright Name of the Student Name of the Institution Copyright The importance of copyright laws in the globalized and digital era cannot be gainsaid. The protection given to any form of creation is critical in ensuring that it is not abused by third parties (Atkinson, 2007). For example, Harry Potter and the Prisoner of Azkaban (the movie) is a Copyright Warner Brothers. In the event that Warner Brothers wants to release a new movie or produce a book on Harry Porter, they use copiesRead MoreThe Importance Of Copyright Law For Online Piracy738 Words   |  3 Pageswebsite.† When I got home I called my agent and told him about this website and he let me know that he knew about it and it was costing us hundreds of dollars. There are plenty of cases of this happening to other artist due to violation of copyright laws. Copyright laws were made to protect artist like him but everyday are broken and people are getting away with it. People should be prosecuted for online piracy because people are taking the artist money to eat, if people keep stealing their work theirRead MoreFighting Copyright Infringement, Itunes And Importance Of A Novel Approach1051 Words   |  5 Pages This Project has been submitted by Mr. Adithya Ramchandran Iyer ID No: 211020 On Copyright Law Topic – ‘Fighting Copyright infringement, iTunes and importance of a novel approach’ During the Winter Semester 2014/15 Introduction This paper attempts to show how far digitalization of music, primarily ushered in by Apple inc’s iTunes Store has had tangible results and helped tackle copyright infringement and has been able to deal with music piracy in the United States of America. It exploresRead MoreThe Importance of Internet Regulation in Fighting Piracy and Enforcing Copyright Claims1710 Words   |  7 PagesInternet Regulation in Fighting Piracy and Enforcing Copyright Claims In 1980s, the Internet developed, and this brought about the growth of the file transfer protocol (FTP) servers, electronic mail (e-mail), and World Wide Web (WWW) as online services. The development has caused major challenges for copyright law. Digital technologies and Internet services have facilitated the reproduction and worldwide copyright dissemination easy and high-speed quantities with the protected works at no qualityRead MoreThe Importance Of Protecting Businesses By Using Patents, Copyrights, Trademarks, And Businesses Property Rights901 Words   |  4 Pagesbusiness’s logo, name, trademark, or identity. Stealing does not have to be a physical object that belongs to a business. It can be something that they have created such as a song or product. This paper will talk about the importance of protecting businesses by using patents, copyrights, trademarks, trade secrets, and businesses property rights. Patents The United States Patent Office is where companies or individuals can file documents to obtain a legal monopoly for a product or process that theyRead MoreWhat Are Piracy And Intellectual Property?1012 Words   |  5 Pagesthe western civilization values. Laws for copyright, piracy, intellectual property somehow find the origins in the socio-economical system of our world. In the following essay, we will try to explore the different characteristics of the worlds which may engender the need for copyright. We will next explain what are piracy and intellectual property vis-à  -vis the notion of copyright. Several characteristics of today’s world and its business made copyright essentials for the course of everyday activitiesRead MoreWhy Copyright Laws Are Important Today s Business World783 Words   |  4 Pagesspurs economic growth, creates new jobs and industries, and enhances the quality and enjoyment of life. (WIPO, n.d.) In this essay I am going to discuss why copyright laws are important in today’s business world and why copying software and other resources is called â€Å"piracy†. Why copyright laws are important in today’s business world Copyright laws protect certain kinds of original works, such as books, compact discs, films, and software. Creations such as the aforementioned are referred to as â€Å"intellectualRead MoreThe Protection Of Copyright : An Indispensable Part Of The Domestic And International Protection Essay974 Words   |  4 PagesPosition Paper As one of the three most important aspects of intellectual property, copyright is an indispensable part of the domestic and international protection. As one of the earliest countries to be aware of the importance of the protection of intellectual property, the United States paid great attention to the protection of copyright. All the treaties and legislation are aiming at reaching the balance between the creators’ interests and the competitors’ rights. 1.Domestic protection 1.1. ItRead MoreThe World Intellectual Property Organization Essay886 Words   |  4 Pagescategories, which are industrial property and copyright. Industrial property includes trademarks, patents for inventions, and industrial designs and geographical indications. Copyright includes music, films, literary and artistic works (World Intellectual Property Organization, n.d.). The World Intellectual Property Organization (n.d.) helps one understand the importance of protecting intellectual property. They have spelled out several reasons of this importance including inventing new works in technologyRead MoreEthics, Intellectual Property, And Piracy1379 Words   |  6 Pagesavailability of the Internet have made a large world much smaller in the context of information sharing, so the importance of understanding and utilizing measures to protect intellectual property and copyrights is vital to business success, ethical understanding and acceptance. In the following, I will specifically discuss the concepts of copyright, intellectual property, and piracy. Copyrights are a form of intellectual property, and the concepts of piracy and plagiarism threatens the viability and integrity